Media (is) the Message

I think technology is everywhere.  Students, teachers, and librarians are using it in many ways either to connect socially, play games,  learning, and to use for assignments.  I think as educators or librarians, we need to find ways to implement it and use it effectively for student learning.  When reading the articles, I read about the media debate.  Richard Clark and Robert Kozma each had an argument that still continues to cause controversy.

Clark's arguments include that the media's impact on instruction  doesn't change the learning. For example, if a student is reading a book or using a Kindle, both ways deliver the same instruction which is reading.  The question is, which is the best cost effective method, or which one is most cognitively efficient.  Which one saves money?  He believes that media has little impact, but Clark believes that sometimes the media could have an impact on learning. Clark's argument is that you have to test one media from the other, and if one media is better, you have to investigate why.  

Kozma's argument is that media has a significant impact because people learn differently.  Some will respond better to one type of media than another. Different media manipulates and offers information in different ways relating to three aspects of each media.  One aspect of media is technology, the next aspect he argues, is the symbol used to deliver the message, and the third one is the way a message is processed.
  
In my opinion, I believe that Kozma's argument is more accurate, because different people learn in different ways.  A good example is, an Ipad may have different noises that punctuates the lesson as the learner navigates, where as a book doesn't have the ability to offer sound to the learner.  One person might use the sound to focus vs other may find the sounds distracting.  Librarians must provide students with various media so that they can choose the most comfortable for them.  

Articles pages:
http://www.lehigh.edu/~mjbg/portfolio/pdf-pospaper.pdf
http://edutechwiki.unige.ch/en/The_media_debate
 

Comments

  1. I agree that librarians must provide a variety of media to see which one is more appropriate for the student. The goal is for all students to learn in their own way with different types of technology to build on those skills.

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